Practical guides for partners and marketing leads at U.S. law firms. No fluff, no promised outcomes, and every claim linked to the source it comes from.
AI Search7 min read
AI answer engines now summarize legal questions before anyone clicks. Here is how they choose which law firm pages to cite, and the nine changes that make your firm's site the source they quote.
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SEO6 min read
Practice area pages do most of the ranking and most of the converting on a law firm site. Here is how to structure them, what each one needs, and how to add city pages without creating spam.
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Compliance7 min read
Your website is lawyer advertising. This checklist walks through the ABA Model Rules that govern it, where state bars most often differ, and the page-by-page fixes that keep a firm site compliant.
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Local SEO7 min read
When someone searches for a lawyer near them, Google shows a short list of firms on a map before any website. This guide covers how Google picks those firms, and exactly what your firm controls.
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Web Design6 min read
Most law firm websites look fine and convert poorly. These are the twelve design decisions that decide whether a visitor calls, from the first screen on a phone to the intake form and page speed.
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Pricing7 min read
A law firm website costs anywhere from under $100 a month on a DIY builder to $20,000 or more from an agency. Here is what each price buys, what monthly fees hide, and how to compare quotes properly.
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Ownership5 min read
Many firms discover they do not own their website only when they try to leave their marketing vendor. Here is what ownership really means, the clauses to look for, and how to check your setup in an afternoon.
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Everything in these articles comes built into every site we make: a page per practice area, answer-first copy, bar-compliant disclaimers and local SEO. Fixed price from $2,995, live in seven days, and your firm owns all of it.